I’m 📍locatedin Linköping, 🇸🇪
feel free to drop me a 📨line.
Let’s connect. A great way to get my attention is to message me on LinkedIn or send me an old fashioned email to sindri@sindrieinarsson.se.
About me in <33 sec
⏱️
I am an ambitious digital expert passionate about marketing, technology, product, and business development.
Experience
Management, marketing, running my own business, ideating, product development, and voluntary advocacy for youth organizations show that I am a proactive and structured individual who’s up for a challenge.
Education
I have an M.A. in Digital Management from Hyper Island (2021), a B.Sc. in business administration and marketing (2018), and a computer science diploma (2010).
Free time
Driven by curiosity and passion for people, you’ll most likely find me outside exploring new territories while listening to a podcast or enjoying the company of others.
Qualities
A positive person by nature whose strengths are communication, curiosity, and empathy.
Skills*
🤹♂️
People
- Teamwork
- Leadership
- Project management
- Human-centred design
- Interpersonal
Communication - Organisational
Understanding - Agile
Technology
- Web development
- BI & Analytics
- Prototyping
- Programming
- E-mail and CRM tools
- PM tools
- Office tools
Marketing
- Strategy
- Digital Marketing
- SEO, CRO & A/B testing
- Analytics
- Funnel & CJM
- E-commerce
- Performance marketing (PPC)
- Content Management
- Automation
* Aside from making the world best 🍕
A few of the companies I have worked with
Employment
🏢
Arctic Adventures | Remote | Reykjavík & Vilnius
Chief Digital Officer
2022 – 2024
Arctic Adventures, a leader in Icelandic tourism since 1983, curates over 500 experiences in 11 countries. In this role, I spearheaded online strategy and developed new websites and digital marketing initiatives.
Krónan | Reykjavík
Marketing Specialist
2018 – 2021
Krónan is the second largest grocery retailer in Iceland. My responsibilities were digital strategies, with an emphasis on web and e-commerce development, content strategy, and CX.
Frumkvæði Web Studio | Reykjavík
Co-founder, Web Developer and Digital Marketing Specialist
2016 – 2018
The two-person web studio offered WordPress-based solutions, design, and consultation. Primary responsibilities were web development, project management, daily operations, and consultation on online marketing.
Attavitinn.is | Reykjavík
Project Manager
2011 – 2016
Áttavitinn (the compass) is an information portal that tailors comprehensive information to young people. I led the initial conceptualization and served as a project manager and editor, leading a team of five employees.
Self-employed | Reykjavík
Freelance web developer
2009 – 2016
Most of the projects I’ve worked on have landed on my desk through my network and recommendations, so I believe I can be proud of my ability and professionalism.
Education
🏫
Hyper Island | Stockholm
MA in digital management
August 2020 – November 2021
A one-year International M.A. program where I explored a range of topics in business strategy, business transformation, leadership, digital technologies, user-centred design, innovation, projects and team management. – 90 ECTS (Distinction)
My industry-applied thesis project was The Future of Cities: How Might We Better Utilise Smart City Data to Benefit the Citizens Living in Cities? (prototype)
University of Akureyri | Remote
BS in business administration, management and marketing
2015 – 2018
Studies in the field of business administration, with a focus on management and marketing – 180 ECTS (Distinction)
Working full-time and studying for my bachelor taught me a great deal about organising and group work.
My bachelor thesis was a product development project for The Horticulturists’ Sales Company (SFG), Iceland’s largest producer and distributor of vegetables.
Technical College – The School of the Industry | Reykjavík
Computer Studies
2006 – 2010
I finished two diplomas during my studies, participated actively in the student council, and served as the students’ union president.
- Journeyman’s diploma – Computer studies
- Matriculation certificate – General Academics
Honours
🎖️
Outstanding Young People of Iceland, JCI – Iceland
2013
I was awarded as one of the top 10 outstanding young people of Iceland in the category of education and youth leaders for being a strong leader for young people in the field of youth policy, informal and formal education. The award was presented by the 5th president of Iceland, Mr Ólafur Ragnar Grímsson
Extra activities
⚡
District Council Representative, The City of Reykjavík, Reykjavík
2014 — 2018
Vice-chair of one of the district councils of Reykjavik.
President, The National Youth Council of Iceland
2007 — 2015
I served as president, vice-president, and board member through the years. My main focus was on strengthening youth participation, youth rights and the network of youth organisations in Iceland.
Languages
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