I am Sindri, and here is a 🤏little bit about me and how I became the 🧑‍💻 digital expert I am today.

About me in <33 sec


I am an ambitious individual, passionate about marketing, technology, product, and business development.


Management, marketing, running my own business, ideating, product development, and voluntary advocacy for youth organizations show that I am a proactive and structured individual who’s up for a challenge.


I have an M.A. in Digital Management from Hyper Island (2021), a B.Sc. in business administration and marketing (2018), and a computer science diploma (2010).

Free time

Driven by curiosity and passion for people, you’ll most likely find me outside exploring new territories while listening to a podcast or enjoying the company of others.


A positive person by nature whose strengths are communication, curiosity, and empathy.




  • Teamwork
  • Leadership
  • Project management
  • Human-centred design
  • Interpersonal
  • Organisational
  • Agile


  • Web development
  • BI & Analytics
  • Prototyping
  • Programming
  • E-mail and CRM tools
  • PM tools
  • Office tools


  • Strategy
  • Digital Marketing
  • SEO, CRO & A/B testing
  • Analytics
  • Funnel & CJM
  • E-commerce
  • Performance marketing (PPC)
  • Content Management
  • Automation

* Aside from making the world best 🍕

A few of the companies I have worked with




Arctic Adventures | Remote | Reykjavík & Vilnius

Chief Digital Officer

2022 – 2024

Arctic Adventures, a leader in Icelandic tourism since 1983, curates over 500 experiences in 11 countries. In this role, I spearheaded online strategy and developed new websites and digital marketing initiatives.

Krónan | Reykjavík

Marketing Specialist

 2018 – 2021

Krónan is the second largest grocery retailer in Iceland. My responsibilities were digital strategies, with an emphasis on web and e-commerce development, content strategy, and CX.

Frumkvæði Web Studio | Reykjavík

Co-founder, Web Developer and Digital Marketing Specialist

2016 – 2018

The two-person web studio offered WordPress-based solutions, design, and consultation. Primary responsibilities were web development, project management, daily operations, and consultation on online marketing.

Attavitinn.is | Reykjavík

Project Manager

2011 – 2016

Áttavitinn (the compass) is an information portal that tailors comprehensive information to young people. I led the initial conceptualization and served as a project manager and editor, leading a team of five employees.

Self-employed | Reykjavík

Freelance web developer

2009 – 2016

Most of the projects I’ve worked on have landed on my desk through my network and recommendations, so I believe I can be proud of my ability and professionalism.



Hyper Island | Stockholm

MA in digital management

August 2020 – November 2021

A one-year International M.A. program where I explored a range of topics in business strategy, business transformation, leadership, digital technologies, user-centred design, innovation, projects and team management. – 90 ECTS (Distinction)

My industry-applied thesis project was The Future of Cities: How Might We Better Utilise Smart City Data to Benefit the Citizens Living in Cities? (prototype)

University of Akureyri | Remote

BS in business administration,  management and marketing

2015 – 2018

Studies in the field of business administration, with a focus on management and marketing – 180 ECTS (Distinction)

Working full-time and studying for my bachelor taught me a great deal about organising and group work.

My bachelor thesis was a product development project for The Horticulturists’ Sales Company (SFG), Iceland’s largest producer and distributor of vegetables.

Technical College – The School of the Industry | Reykjavík

Computer Studies

2006 – 2010

I finished two diplomas during my studies, participated actively in the student council, and served as the students’ union president.

  • Journeyman’s diploma – Computer studies
  • Matriculation certificate – General Academics



Outstanding Young People of Iceland, JCI – Iceland


I was awarded as one of the top 10 outstanding young people of Iceland in the category of education and youth leaders for being a strong leader for young people in the field of youth policy, informal and formal education. The award was presented by the 5th president of Iceland, Mr Ólafur Ragnar Grímsson

Extra activities

District Council Representative, The City of Reykjavík, Reykjavík

2014 — 2018

Vice-chair of one of the district councils of Reykjavik.

President, The National Youth Council of Iceland

2007 — 2015

I served as president, vice-president, and board member through the years.  My main focus was on strengthening youth participation, youth rights and the network of youth organisations in Iceland.



Icelandic 🇮🇸
English 🇬🇧
Swedish 🇸🇪